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Setting up an organization’s culture is not an overnight process, but a continuous one that takes years of discipline, training and co-ordination between the employees and the management. He has contributed to this process with his rich experience and knowledge collected over years of successful business development. As he often says, “Spread all eggs in different baskets” (diversification), it is by this virtue that the business has widely diversified into four verticals i.e. Ajmera X-Change, Adamo Hospitality, Ajmera Pharmasure and Ajmera Cityscapes. Qualities such as effective communication, determination and teamwork are the blood to the systems followed by the Organization. Being a man of his position, he not only commands respect and authority but also inculcates values of interdependence, affection and ethical behavior in the Company.